Lesli Fairweather
Marketing & Brand Strategist
Building brands
people remember.
I'm Lesli Fairweather, Marketing and Brand Lead at a luxury eyewear brand, a brand builder with 15+ years turning big ideas into brands people actually feel.
From Lacoste to Shiseido to launching Rare Beauty and Makeup by Mario at Sephora Canada to leading the strategy behind the first-ever Roots Ambassador Program, a year-long influencer initiative that reached 5.3M+ and drove nearly 7M impressions, I've spent my career at the intersection of culture, strategy, and storytelling.
Positioning is the thing most early-stage brands get wrong first.
I developed a free diagnostic tool that identifies exactly where your positioning breaks down and what to do about it next.